MADISON LYNN STEVENS
Drivability University
DESIGN STRATEGY, CREATIVE FACILITATION
How might we better understand how our fleet driver customers define drivability in order to incorporate findings into new engine development?
I led the Eaton-Cummins joint venture product strategy team in planning and executing a 2-day customer council event focused on drivability. I facilitated a planning workshop where we created a Drivability University theme. During the event I facilitated research activities, and we gathered direct input from our customers on their perception of drivability. At the end of the event the research team gained their "Freshman 15" insights. The results of this work ultimately led to new drivability features like On Ramp Boost featured in the video.
We partnered with the Eaton-Cummins joint venture team to plan Drivability University. Over the 2 days the participants were "drivemates" with our research team teaching us about their experience of drivability.
We did ride & drive tests combined with "classroom" activities. We trained our engineers to ride along and ask qualitative questions as the drivers rated features of the trucks.
At the end of the 2 days, our researchers gained their "Freshman 15" insights. We generated a report that included a deeper understanding of our customers, how they define drivability, how they prioritize powertrain features, and their ideal driving experience.
We partnered with the Eaton-Cummins joint venture team to plan Drivability University. Over the 2 days the participants were "drivemates" with our research team teaching us about their experience of drivability.