Drivability University

DESIGN STRATEGY, CREATIVE FACILITATION

How might we better understand how our fleet driver customers define drivability in order to incorporate findings into new engine development?

I led the Eaton-Cummins joint venture product strategy team in planning and executing a 2-day customer council event focused on drivability. I facilitated a planning workshop where we created a Drivability University theme. During the event I facilitated research activities, and we gathered direct input from our customers on their perception of drivability. Our research team was paired with a driver "drivemate" that would teach us about their experience of drivability. At the end of the event the research team gained their "Freshman 15" insights and our drivemates had a graduation ceremony.

We did ride & drive tests combined with "classroom" activities. We trained our engineers to ride along and ask qualitative questions as the drivers rated features of the trucks.

At the end of the 2 days, our researchers gained their "Freshman 15" insights. We generated a report that included a deeper understanding of our customers, how they define drivability, how they prioritize powertrain features, and their ideal driving experience.

We partnered with the Eaton-Cummins joint venture team to plan Drivability University. Over the 2 days the participants were "drivemates" with our research team teaching us about their experience of drivability.

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MADISON LYNN STEVENS

Drivability University

Ride & Drive

Drivability University Results

The Process