San Pedro Bay Ports - Drayage Ecosystem
DESIGN RESEARCH, CREATIVE FACILITATION
How might we understand the drayage market ecosystem, stakeholders, and experience?
The drayage market ecosystem has many stakeholders and equipment interacting at the ports to help ship goods across the country. We visited the San Pedro Bay Ports to better understand the interdependencies between stakeholders, their experiences, and the future of port technology as the world moves towards zero emissions. This collaborative effort helped inform future product planning for both our electrified business and engine business and illuminated insights beyond the powertrain.